The Project
A boutique small business sought a more professional ecommerce shop, with as much smart automation as possible. I worked with the company owner on the content design of the homepage and product pages, building in social proof, and a featured video highlighting how the product is made – highlighting its most notable feature which is that it is handmade.
I established requirements during initial discovery conversations with the founders of the initiative, then worked in collaboration with a cross-functional team including copywriters, designers, and advancement professionals.
Services
Content Design, Video Production, Copywriting, Digital Strategy, Web Development (WordPress)
The Strategy
Smart copy that tells the story of how the work was made through text, photos, and video, highlighting the unique sales proposition of a boutique brand.
