The Project
In the beginning of the Coronavirus pandemic, the CLRP published essential public health information in translation for speakers of Hakha Lai. I worked with the researchers to design web pages that presented critical information clearly, in both Hakha Lai and English. I also conducted an SEO audit of their website and implemented on-page SEO improvements to help make the content discoverable through search.
Services
Content design, search engine optimization
The Strategy
Any project with large amounts of text (that has a good reason why it can’t be edited down) and no artwork is always a content design challenge. For CLRP, I pursued a single-page strategy to minimize the amount of clicking around a user would ned to do, while introducing jump links to help users navigate the long page.
