The Project
Addressing a common question from higher education groups who struggle with adapting SEO tactics in an academic setting, I researched and wrote this guide to focus on real-world improvements that a website editor could make right away to improve their discoverability in search engines.
Most SEO tutorials are focused on businesses or bloggers, which are groups that have much more flexibility in the language they use to describe their work compared with an academic office. My guide is aimed at small but necessary improvements that do not require a wholesale rewrite of an academic office’s content.
Services
Writing, content development, SEO.
The Strategy
Identifying a need for a realistically achievable SEO tutorial for higher education offices.
