The Project
The founders of the Daniel Ellsberg Archive Project sought to build upon their early success by launching new web pages aimed at prospective donors. The goal was to thoroughly communicate the goals that donors can help achieve, with content that spoke to donors of all levels.
I established requirements during initial discovery conversations with the founders of the initiative, then worked in collaboration with a cross-functional team including copywriters, designers, and advancement professionals.
Services
Content Design, Information Architecture, WordPress
The Strategy
Focus on the future. Targeting an audience of prospective donors, the content focused on highlighting what can be done to build the initiative.
