The Project
The university’s alumni magazine sought to establish its first-ever web presence in 2016, timed to align with a major rebranding effort. I project managed the development of a new custom Drupal website, and then carried on as web editor from 2016-2019. I led content design for each article and issue in that time, and took the opportunity to push the envelope, publishing an animated comic strip, interactive photo essays, and embracing multimedia-rich storytelling.
Services
Content design, project management
The Strategy
Designing content that could not have been done in the traditional print magazine in order to establish the brand overhaul.