The Project
I managed social media campaign planning for Westfield State University, who had produced 3 videos targeted at prospective students in STEM fields. Videos were told in student voices from Biology, Environmental Science, and Mathematics and launched as paid campaigns on Facebook following a targeting model based in user research. On a modest budget, the 3 videos totaled over 100,000 views on Facebook and an additional 20,000 organic videos on YouTube.
Services
Social media marketing campaigns
The Strategy
Smart targeting and A/B testing to hone in on the best performing audiences.
